Licensing Insider

Four companies earned the 2014 Quality Licensee Award from the Boy Scouts of America. A BSA Quality Licensee is a licensee that goes above and beyond in providing exceptional product quality, market innovation, and superior customer service. more»

A Scout (and a Scout wanna-be) is Friendly. "Friendly" Promotional video from BSA Licensing featuring the Scout Sock Puppet. more»

A Scout (and a Scout wanna-be) is Helpful. "Helpful" Promotional video from BSA Licensing featuring the Scout Sock Puppet. more»

A Scout (and a Scout wanna-be) is Trustworthy. "Trustworthy" Promotional video from BSA Licensing featuring the Scout Sock Puppet. more»

What's a trademark license? Is it important? Let’s start with this basic definition of a trademark: it’s a symbol – either a word or a logo or another device — that distinguishes one company’s products or services from those of another. When you’re in the supermarket shopping for... more»